Niche Market Research Case Study

Here's a quick real life example of using the web for choosing a niche. 

A "Bad Niche":

As of this writing, the search term "collectible" gets 125,685 searches per month according to the Overture search suggestion tool. It also has 34,700,000 competing pages in Google when you type in "collectible" with quotes.

Think about this - it would be rather difficult to do anything around this topic due to the sheer amount of competition.

Compare this to...

A "Good Niche":

Using the same tools, the search term "frog collectible" gets only 965 searches per month according to Overture. However, there are only 12,300 competing pages for this search term with quotes in Google.

Not only that, but you know exactly what these people are looking for. By specializing in the niche of frog collectibles over the broader collectibles market, you can design your website and offers to appeal specifically to people who want frog collectibles.

By choosing a niche market, you also have a much greater chance of gaining good organic search rankings which will drive traffic to your site for free as you will have less competition to contend with. For direct advertising, you know more about the prospective customer and where to reach them.

Side note: Overtures search estimates are only representative of Yahoo search traffic. When all is considered, you can expect there to be 3 to 4 times as many searches on the internet as a whole than what Overture will quote you.

As you can see, by finding a niche you can increase your chances for business success no matter what it is you intend to offer or sell. Choosing a niche market is well worth the time it may take to research.

Make Niche Market Research Easy...

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